Most brand tracking budgets are renewed every year without anyone testing what they return. The tracker...
What is your brand tracking really worth? Find out in two minutes
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The Consumer Insights AI Blog
Featured Consumer Insights AI Blog Posts
What happens when you unlock the consumer insights long tail?
How i-Genie.ai’s consumer intelligence platform unlocks the value of all the insights you never could afford...
A thousand new reviewers should have dragged this rating down. Digital shelf analytics shows it went up
We call them Ankle Biters: small, fast-growing brands nipping at the heels of the category leaders, earning...
Why Presto outperforms general-purpose LLMs for brand intelligence
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key...
How to modernize brand tracking with digital signals
Brand tracking sits at the center of almost every major consumer goods insights function. It informs...
Nearly double the reviews and most for products that did not exist last year. Your brand tracker missed it
We call them Ankle Biters: the small, fast-growing brands nipping at the heels of the category leaders,...
For forty years own brand followed the national brands. Now it is writing the recipe
Walmart sells a bronze-cut pasta from Italy, a creamy corn and jalapeño chowder, and a hot honey seasoning....
A smarter zookeeper is still a zookeeper: breaking free from the “say–do” gap
Picture the lion enclosure again. In Stop studying consumers in a zoo, it's time to go on safari, we argued...
When teens come off social, what happens to your brand data?
Under-16 social media restrictions are removing millions of accounts from major platforms. Australia alone...
All Consumer Insights AI Articles
What is your brand tracking really worth? Find out in two minutes
Most brand tracking budgets are renewed every year without anyone testing what they return. The tracker becomes a fixed cost, the waves arrive on schedule, and the question of value never reaches the agenda. Our new Brand Tracking ROI Calculator puts it...
What happens when you unlock the consumer insights long tail?
How i-Genie.ai’s consumer intelligence platform unlocks the value of all the insights you never could afford to ask Every insights leader I talk to knows this meeting. Someone on the brand team has a question: a good one. Is our new competitor's shampoo actually...
A thousand new reviewers should have dragged this rating down. Digital shelf analytics shows it went up
We call them Ankle Biters: small, fast-growing brands nipping at the heels of the category leaders, earning their review scores rather than buying them. Using digital shelf analytics, we screened US shampoo for brands with 100 to 2,000 non-promoted reviews in the...
Why Presto outperforms general-purpose LLMs for brand intelligence
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data. Every week, insights teams ask: “How is Presto different from...
How to modernize brand tracking with digital signals
Brand tracking sits at the center of almost every major consumer goods insights function. It informs strategy, directs marketing investment, anchors bonus structures and shapes how leadership teams understand competitive position. It is also, in most organizations,...
Nearly double the reviews and most for products that did not exist last year. Your brand tracker missed it
We call them Ankle Biters: the small, fast-growing brands nipping at the heels of the category leaders, earning their review scores rather than buying them. The category leaders rarely see them coming, because most tracking studies are not built to look this far down...
For forty years own brand followed the national brands. Now it is writing the recipe
Walmart sells a bronze-cut pasta from Italy, a creamy corn and jalapeño chowder, and a hot honey seasoning. Not one of them is a cheaper version of a national brand product, because no national brand makes them. Walmart made them up. When it launched Bettergoods...
A smarter zookeeper is still a zookeeper: breaking free from the “say–do” gap
Picture the lion enclosure again. In Stop studying consumers in a zoo, it's time to go on safari, we argued that consumer insights has spent decades studying people the way a zoo studies lions: recruited into a controlled setting, watched through glass, asked to...
When teens come off social, what happens to your brand data?
Under-16 social media restrictions are removing millions of accounts from major platforms. Australia alone has deactivated, removed or restricted more than 4.7 million under-16 accounts, and Indonesia has reported 4.1 million TikTok and 600,000 YouTube removals. The...
Meet the Ankle Biters: the shampoo brands quietly winning on reviews
We picked ten US shampoo brands that grew their consumer review ratings this year, most of them without the media weight of a household name behind them. This is not a top ten. It is ten brands that met a set of criteria we set in advance, and one of them turned out...
20 questions to ask before building your own consumer insights AI
At some point in nearly every enterprise sales conversation we have, someone asks the question: “Couldn’t we just build this ourselves?” It’s a fair question. The raw ingredients seem accessible: social listening APIs, review scrapers and services, a frontier LLM, and...
Customer sentiment analysis: the blind spots costing enterprise teams the most
Most enterprise teams feel reasonably covered when it comes to customer sentiment analysis. There is an NPS program running, social listening is configured, and quarterly reports are landing in inboxes on schedule. The infrastructure looks solid. But when you start...
PXM platform and software guide for enterprise teams in 2026
Most enterprise teams evaluating a PXM platform already know what they want: more consistent product experience across channels, better control over how content is presented in different markets, and a cleaner line between the data the organisation holds and the...
Product experience management: what enterprise teams need to get right in 2026
Most enterprise teams have a Product Information Management (PIM) system in place. Product data is centralised, attributes are standardised, and the team responsible for maintaining it has a reasonably clear process. On the operational side, the foundation looks...
Social media sentiment analysis tools in 2026 for enterprise
Most enterprise teams already have complex social media sentiment systems in place. These would span alerts on brand mentions, software to monitor the volume on those mentions, and dashboards tracking traffic. So they have a keen eye on their brand. On paper, that is....
Best sentiment analysis tools for enterprise teams in 2026
Most enterprise teams have some version of sentiment tracking in place. Dashboards are running, alerts are configured, and periodic reports summarise how the brand is being perceived. On the surface, it looks like the feedback loop is working. But when something...
Synthetic respondents: Promise, peril, and the data problem
The pitch is irresistible. Skip the six-week fieldwork cycle. Forget the $200K budget line. Feed a brief into an AI platform and receive 10,000 simulated consumer responses by morning. Speed in hours rather than weeks, a fraction of the fieldwork cost, infinite sample...
Media monitoring is broken. Here’s what actually works
Most teams feel like they have visibility into the market. There are alerts running in the background, dashboards updating throughout the day, and reports arriving on a steady schedule. You can see when your brand is mentioned, where conversations are happening, and...
