i-Genie.ai in the press

AI is challenging long-held assumptions about what quality data means. In this thought-provoking article, our CEO Trevor Sumner explores why observed behaviour can offer a more reliable foundation than stated opinion, and how researchers can use AI to uncover richer...

The product, Impact IQ, measures campaign influence across social conversations and searches by identifying patterns in engagement, sentiment, and buzz, then consolidating these insights into a single, easy-to-use dashboard.

AI is evolving beyond speed to identify early signals of change by detecting subtle shifts in behavior, language, and sentiment. By connecting these micro-signals at scale, it enables organizations to anticipate trends sooner, uncover emerging needs, and make more...

i-Genie.ai is proud to announce that CEO Trevor Sumner has been named one of the Top 100 Retail Technology Influencers by Retail Technology Innovation Hub (RTIH), marking his seventh straight year on the prestigious list.

i-Genie.ai is shaking up a $30B industry by replacing outdated research methods with real-time consumer insights. In this Dave Kerpen article, discover five powerful lessons from i-Genie.ai for founders, from spotting industries stuck in the past to leveraging AI for...

i-Genie.ai has joined Esomar as a corporate member, reinforcing its commitment to professional standards, ethics, and the ICC/Esomar Code of Conduct. This membership recognises i-Genie.ai’s dedication to best practices in research, ongoing education, and promoting...

Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India’s advertising share, market research through social listening, product reviews, blogs and vlogs is in. Amit Adakar, veteran market researcher, shared...

In 2026, predicting consumer trends isn’t optional, it’s essential to successful innovation. While some shifts are obvious, the real edge comes from uncovering consumers’ genuine, unfiltered feelings. As markets evolve faster than ever, brands need more than intuition...

Adarkar led Ipsos in India for 11 years. His career also includes senior leadership roles at MarketProbe, MarketGate Dimensions and Nielsen Bases. At i-Genie.ai, Adarkar will join the company’s leadership to help steer its AI‑based insights platform.

In this interview, Trevor Sumner—CEO of i-Genie.ai and a serial entrepreneur—discusses how AI is transforming consumer insights. He shares how i-Genie.ai analyzes billions of digital signals to help global brands make faster, more accurate decisions and stay ahead in...

Trevor Sumner, CEO of i-Genie.ai, shares insights from both his professional journey and personal experiences. He highlights how i-Genie.ai leverages AI to transform consumer insights for global brands, enhancing data-driven decision-making and strategic optimization....

This week, i-Genie.ai joins the Microsoft for Startups team at Mobile World Congress 2026, alongside seven enterprise-ready startups shaping the future of AI. MWC has always been synonymous with connectivity. Today, it’s increasingly about the intelligence layered on...

i-Genie.ai's acceptance into Microsoft's Pegasus Program provides essential resources for scaling, including Azure credits, mentorship and global enterprise connections, enhancing their ability to deliver effective insights.

The Jobs to Be Done framework reshapes customer understanding by focusing on progress rather than preferences. From the classic milkshake example to AI-powered consumer insights platforms like i-Genie.ai, the article shows how behavioural data, real-time insights and...

The retail landscape is undergoing seismic shifts. Global uncertainty, economic pressures and evolving consumer expectations have created a marketplace where agility and insight are everything. At the same time, technology is transforming retail – from AI-driven...

The retail landscape is undergoing seismic shifts. Global uncertainty, economic pressures and evolving consumer expectations have created a marketplace where agility and insight are everything. At the same time, technology is transforming retail – from AI-driven...

i-Genie.ai is proud to announce that CEO Trevor Sumner has been named a Top Retail Expert 2026 by RETHINK Retail, marking his seventh straight year on the prestigious list.

A concise exploration of how consumer trends are increasingly shaped by real-time digital behavior rather than traditional research, highlighting how i-Genie.ai uncovers early signals to help brands anticipate change and act ahead of the market.