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Benchmark and understand drivers of your product experience vs. competitors
Monitor brand status vs competitors and understand drivers of brand equity
Spot trends before the competition and separate fads from lasting trends
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The latest ideas on the evolving consumer insights and technology landscape
Explore the learnings from successful companies adopting i-Genie.ai to win their markets
Learn about consumer insights techniques and technology from industry leaders
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Industry leaders augmenting intelligence with i-Genie
With over 120,000 SKUs in hair care, this brand needed full market data to understand the unmet needs to launch a product and update their assortment's marketing. The result a best seller with record ratings!
A toy brand launched a large TV and digital campaign to reinvigorate sales and brand equity. They needed faster feedback to decide whether to double-down on spend and how to adapt the messaging to maximize brand equity lift.
See how this multi-national haircare brand detected declining brand equity, rooted out the drivers and reversed the trend in just 3 months with a marketing campaign targeting trust messaging and targeted areas to generate buzz.
Kenvue's Michaela Cortez and i-Genie's Stan Sthanunathan present how AI can help with the data explosion and shift away from surveys, and why getting to Truth is increasingly important and difficult, and if we embrace dedicated AI we can be the transformation agents...