Brand Equity Pulse
Meet the New Standard For
Brand Equity Tracking
Are you beholden to expensive, limited, biased, and rigid, brand surveys that you manage quarterly or annually?
See how i-Genie’s AI platform can democratize in-depth brand equity drivers in time to revolutionize how you grow your brand underpinned by growing brand equity!
Faster consumer insights without surveys for leading brands
CASE STUDY
See How This Global FMCG Quickly Reversed A Declining Brand Trajectory To An 8.3% Gain
Brand Equity Pulse helped a multi-national CPG understand why its brand was stagnating – and uncover what was needed to turn it around. In minutes.
Customers are already talking about you
Synthesize Brand Equity Insights From Billions Of Using The Most Advanced AI
Synthesize Insights From All Customer VoC, All in One Place
100s of millions of actual search queries – not fuzzy Google Trends
Reviews across the eCommerce and DTC sites you determine
Social conversations including TikTok and YouTube, blogs
Unlimited positioning statements that you can change and still maintain historical integrity
Tracking of ALL brand for a full market view
2 years of back data on day 1
More is more! More data. More advanced AI. More user-friendly. More market insights. More granularity. More certainty.
Transform Marketing With On-Demand Brand Equity With A
0.75 Market Share Correlation 4 Months Out!
Measure marketing campaigns in time to react
Why wait for surveys? Adjust campaigns based on immediate feedback
Isolate specific causes and drivers, by channel and effect
Isolate signal from seasonality and overall market shifts
Drill Deeply Into Buzz and 6 Equity Drivers And Unlimited Category Attributes
Drill down beyond the typical 3 pillar frameworks of Meaningful, Different, and Salient
Define unlimited specific category attributes that matter to you
Track trends across the entire category of competitors
Drill down to specific behavior shifts on social, reviews and search
Analyze The Most Comprehensive Voice of the Customer (VoC) Data
Empower every brand and marketing manager with unlimited access
Track every competitor, not just 10-12
Import all the social and review sites that matter to you
Access TikTok and Instagram video transcription and analysis
Drill down to see every social post or review
Have A Data Question? Just Ask And...Presto
Democratize access to the entire org from data analysts to executives
Tie GenAI to secure, bespoke and proprietary i-Genie data to ensure relevance and reduce hallucinations
Increase data-driven competency and conversations throughout the org
Get answers and insights more quickly, without waiting for requests to data scientists
Reduce your grunt work so that you can move from WHAT to SO WHAT to NOW WHAT
Frequently Asked Questions
Answers to some of the most common questions
What is Brand Equity Pulse?
Brand Equity Pulse is the AI-powered brand tracking product in i-Genie.ai’s platform that continuously measures brand equity using real-world signals (search queries, social media and reviews) rather than traditional surveys.
How does Brand Equity Pulse get consumer insights without surveys?
It synthesises data from billions of online behaviours including search queries, e-commerce reviews, social conversations (TikTok) to monitor how consumers actually talk about and perceive your brand.
Which brand equity drivers does Brand Equity Pulse analyse?
The tool lets you track seven core equity drivers plus unlimited category attributes, going beyond standard frameworks to give you deeper strategic insight.
Can I track competitors and position my brand in the whole market?
Yes. Brand Equity Pulse enables you to monitor all relevant competitors’ brands, not just a few. You also get two years of historical data from day one, helping you benchmark and contextualise your equity trends.
How can Brand Equity Pulse help improve my marketing decisions?
Because it delivers near real-time insights, you can adjust campaigns to boost brand attributes (e.g., trust), isolate the impact of different channels and respond flexibly to changes in consumer sentiment, all without waiting for the next survey round.
