FMCG giant used Brand Pulse to boost haircare equity by 8.3%

A leading FMCG haircare brand increased brand equity by 8.3% in just three months using real-time insights from Brand Pulse. 

In a highly competitive market dominated by global players and emerging disruptors, the brand was experiencing stagnation and needed a fast, cost-efficient turnaround. With limited budget and no time for traditional research, they turned to i-Genie.ai for rapid, actionable intelligence to guide their marketing strategy. 

Within minutes, Brand Pulse validated the stagnation and uncovered the key drivers of decline. Using Buzz, i-Genie.ai’s salience metric tracking share of voice across social media, reviews, and search, the analysis revealed a critical gap: while reviews were increasing, social engagement and search interest were falling, signalling weakening brand visibility. 

Benchmarking against category leaders confirmed that Buzz and Trust were the key drivers of brand equity and both were under pressure. 

The brand responded with a targeted marketing campaign focused on rebuilding trust and reigniting conversation in high-impact areas. 

The results were immediate. Brand equity rose 8.3%, Buzz increased 41%, reversing the decline, and Trust improved by 4 points. 

In just three months, the brand turned stagnation into growth by aligning marketing execution with real-time consumer intelligence. 

Download the full case study to see how leading FMCG brands are using AI-powered Brand Pulse insights to drive faster marketing impact and win in competitive categories.