The Consumer Insights AI Blog

In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...

For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...

As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community:  “Will AI...

The 2025 GRIT Insights Practice Report is out and offers a sharp look at where the market research industry is headed. From the rapid rise of AI to shifting buyer-supplier dynamics, the landscape is evolving faster than ever before.  Here are the key trends shaping...

In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really mean?  To explore this timeless question, we sat down with Stan Sthanunathan. With over 40 years in the consumer insights industry, Stan has seen the landscape...

Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed drill-downs, the market is saturated with tools that promise data-driven decision making at your fingertips.  However, how helpful are these dashboards in...

We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges facing the consumer insights industry: the overwhelming volume and fragmented nature of data and how this blocks our path to meaningful insights.  As Stan puts...

Do consumers lie on surveys? In today’s fast-moving digital world, one of the biggest challenges facing the consumer insights industry is this: can we really uncover the truth through surveys? To explore this, we sat down with Stan Sthanunathan. His answer? It’s...

When you're an industry leader, you need to constantly innovate and reinforce your brand position to stay ahead of the competition.  But 90% of new product launches fail, and many take 18-24 months to get to market, meaning larger companies often cede market...