We picked ten US shampoo brands that grew their consumer review ratings this year, most of them without the...
Meet the Ankle Biters: the shampoo brands quietly winning on reviews
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The Consumer Insights AI Blog
Featured Consumer Insights AI Blog Posts
20 questions to ask before building your own consumer insights AI
At some point in nearly every enterprise sales conversation we have, someone asks the question: “Couldn’t we...
Customer sentiment analysis: the blind spots costing enterprise teams the most
Most enterprise teams feel reasonably covered when it comes to customer sentiment analysis. There is an NPS...
PXM platform and software guide for enterprise teams in 2026
Most enterprise teams evaluating a PXM platform already know what they want: more consistent product...
Product experience management: what enterprise teams need to get right in 2026
Most enterprise teams have a Product Information Management (PIM) system in place. Product data is...
Social media sentiment analysis tools in 2026 for enterprise
Most enterprise teams already have complex social media sentiment systems in place. These would span alerts...
Best sentiment analysis tools for enterprise teams in 2026
Most enterprise teams have some version of sentiment tracking in place. Dashboards are running, alerts are...
Synthetic respondents: Promise, peril, and the data problem
The pitch is irresistible. Skip the six-week fieldwork cycle. Forget the $200K budget line. Feed a brief...
Media monitoring is broken. Here’s what actually works
Most teams feel like they have visibility into the market. There are alerts running in the background,...
All Consumer Insights AI Articles
Media monitoring reports aren’t enough for decisions
Most media monitoring reports look convincing at first glance. There’s a sense of structure to them. Charts move, sentiment shifts, spikes appear at the right moments. It feels like something is being captured, something is being understood. And for a while, that’s...
Best brand tracking tools for real-time decisions
If you step inside most enterprise teams today, brand data isn’t hard to find. There are trackers running in the background, dashboards updating continuously, and reports being shared across teams at regular intervals. On paper, it gives the impression that brand...
Best brand tracking companies for smarter decisions
Most companies don’t struggle with visibility. There’s no shortage of dashboards, reports, or metrics to look at. What’s harder, and often less examined, is whether those metrics are actually helping teams understand what’s happening in time to act on it. A lot of...
How to measure brand awareness without surveys
Most teams feel reasonably confident about how they measure brand awareness. There are dashboards in place, reports being shared, and a steady flow of metrics that suggest the brand is being tracked consistently. It creates a sense that visibility is under control,...
Should you buy or build AI for consumer insights? A practical guide for modern organizations
As artificial intelligence continues to reshape how organizations generate and act on consumer insights, one question keeps surfacing in boardrooms and strategy sessions: should you buy AI capabilities or build them in-house? At first glance, the choice seems...
AI, productivity and the reinvention of work: what it means for enterprise and consumer insights
AI is no longer just a tool, it’s becoming the operating system for modern work. A recent global study by Anthropic based on over 80,000 interviews reveals something important: people aren’t primarily interested in AI for novelty or creativity. They are using it to...
A price change is a brand equity event. Start treating it like one.
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed "Liberation Day." The announcement imposed import duties ranging up to 50%, with a 10% baseline rate on most...
10 ways brands use CX Bench to win on the digital shelf
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don't like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench turns...
From tracking to anticipation: the evolution of brand tracking in the AI era
Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...
How to future-proof your career in consumer insights in the age of AI
As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a crossroads. Once defined by data gathering, analysis, and reporting, the field is now being reimagined by technologies that can automate many of these core tasks. For...
A new era for consumer insights: a conversation with Amit Adarkar, CEO of India
The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly controlled methodologies, it is now being reshaped by artificial intelligence, real-time data, and advanced analytics. Trevor Sumner recently sat down with Amit...
From asking to listening. Rethinking consumer insights in an AI-driven world
For decades, brands built billion-dollar successes by asking consumers what they think. But what happens when the answers are no longer honest or complete? Today, understanding consumers is not just about asking questions, it’s increasingly about observing their...
Stop chasing likes, turn social listening into differentiated digital engagement with Impact IQ
For most consumer brands, digital now drives the majority of marketing. From social posts to influencer campaigns, from search trends to online reviews, your audience is online, talking, searching, and engaging every single minute. But here’s the catch: just...
Stop studying consumers in a zoo, it’s time to go on safari
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...
i-Genie.ai 2026 World Tour
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we're hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential events...
Avoiding “Pilot Palooza”: How to build AI and technology solutions that can scale with impact
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability. As Colgate-Palmolive's Head of Insights Diana Hoskins Schildhouse described at...
Bridging the technology-service gap: why wrapping world-class service is the key to scaling consumer insights AI
One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...
How AI transforms consumer insights into business growth
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...
