Trend Spotter
Augmented Intelligence For
Accurate Trendspotting
12-18 Months Ahead
The largest CPGs use Trend Spotter to identity trends, align their product portfolio and inform product innovation and renovation
Faster consumer insights without surveys for leading brands
CASE STUDY
See How A Large Skincare Brand Reacted First To Key Market Trends And Unlocked $70m In Incremental Sales
Trend Spotter uncovers key market trends for some of the most sophisticated consumer products companies. How much value could you unlock if you saw the future earlier than your competitors?
Arm Your Organization With The Most
Timely And Accurate Product Market Trends
Identify Trends 4-6 Months Faster Than Social Listening-Based Trend Spotting
Understand what emerging benefits will become significant in the next 12-18 months
Slice and dice how trends are evolving across search and social channels
Compare short-term and long-term trends and trend maturity lifecycles
Understand the relationship between trends, brands, benefits, ingredients and formats
Future-Proof Your Current Portfolio And Innovation Pipeline
Evaluate how your current product portfolio aligns with future market trends
Align R&D pipeline to catch key market trends
Reduce reliance on costly M&A by becoming more agile and informed
Understand Competitive Reactions By Tracking New Product Launches
See which trends competitors are reacting fastest with new product launches (NPD)
Identify white spaces where you can establish market leadership
Avoid heated competition areas where NPD activity is above the trend value
Comprehensive
Coverage Of Search,
Social, Video and NPD
Our AI tracks and normalizes consumer signals across multiple channels, including Tik Tok and Instagram, for more accurate and earlier trend spotting
The Industry Leading
Future Ranking Factor
AI
Our industry-leading trendspotting and future ranking factor algorithm has been validated against years of market data across categories.
Unparalleled Trend
Filtering And
Correlation
Slice and dice trends and deep dive into market correlations and competitor alignments at the most granular levels, including your own custom trend clusters
Frequently Asked Questions
Answers to some of the most common questions
What is Trend Spotter?
Trend Spotter is i‑Genie.ai’s AI-driven platform that tracks emerging consumer product trends in near real time. It analyses social media chatter and search behavior to spot nascent trends before they go mainstream.
How does Trend Spotter identify new product trends?
The tool uses AI to aggregate and analyse massive volumes of consumer data, including social and search behavior to surface patterns and signals that indicate rising interest or demand.
Can Trend Spotter help me understand competitive reactions?
Yes. Trend Spotter can see which trends competitors are reacting fastest with new product launches (NPD).
How does Trend Spotter benefit product development and innovation?
By identifying nascent trends early, Trend Spotter helps product teams prioritise innovation opportunities, validate concept direction and align future launches with emerging consumer interests and unmet needs.
Is Trend Spotter useful for competitive intelligence?
Definitely. You can identify trends 4-6 months faster than social listening-based trend spotting.
