Innov8
Augmented Intelligence
That Revolutionizes
Product Innovation and R&D
The largest brands in the world trust Innov8 to improve product innovation, while lowering costs and reducing cycle times by up to 90%!
Faster consumer insights without surveys for leading brands
CASE STUDY
See How A Multi-Billion Dollar CPG Generates 9 Of The Top 10 Product Ideas With Innov8
How does Innov8’s augmented intelligence compare to internally generated product ideas? In a head-to-head test scored by consumers, Innov8 generated 9 of the top 10 ideas.
Keep Your Product Innovation Pipeline Full Of Winning Ideas! Better. Faster. Cheaper.
Better. Double product success rates with 21st century data & AI
Eliminates bias in human idea selection to increase product success rates
Increases idea space 100x & identifies new product white spaces automatically
Leverages billions of qualitative and quantitative consumer feedback vs. limited surveys
Aligns departments on same data sets
Faster. Reduce innovation cycles from 12-18 months to 2-3 months!
Immediately generates the universe of product ideas
Scores ideas by uniqueness and predictive consumer demand
Rapidly filters and curates the best product ideas to test
Gets customer feedback on curated ideas in days, not weeks or months
Sizes the market for each product automatically using AI and sales data
Cheaper. Reduce expenditures on limited vendors and slow methods
5x less expensive than consultants, focus groups and writing agencies
Increases internal productivity, efficiency and collaboration
Leverages your existing i-Genie data investments for CI, Marketing and Sales.
Spot
New Product
Opportunities
Our AI scores 100,000s of product combinations by uniqueness and predictive demand
Screen
Internal and
AI-Identified Ideas
Our rapid consumer paneling validates product ideas and benchmarks them against a database of 10,000s
Size
Each Product
Opportunity
Using your market share data, our highly-tuned predictive analytics size the market potential of each idea.
Frequently Asked Questions
Answers to some of the most common questions
What is Innov8?
Innov8 is i‑Genie.ai’s AI-driven innovation platform that helps brands ideate, validate and optimise new product concepts using real consumer data, not just guesswork.
How does Innov8 generate new product ideas?
It analyses real-world consumer conversations to surface latent needs, unmet opportunities and consumer pain-points that guide new concept creation.
Can Innov8 validate product concepts before launch?
Yes. Innov8 simulates how consumers would respond to different product ideas, helping you prioritise the most promising innovations.
How does Innov8 support product testing and optimisation?
Once you have rough concepts, Innov8 enables rapid iteration by immediately generating the universe of product ideas and scoring each idea by uniqueness and predictive consumer demand.
Is Innov8 suitable for different types of brands (e.g. FMCG, beauty, tech)?
Absolutely. Innov8 is industry-agnostic, whether you’re in FMCG, beauty, wellness or consumer electronics, it leverages large-scale consumer data to generate innovation insights that align with your market and category.












