Custom brand tracking
ROI calculator
Most brand tracking budgets have never been tested against what they return, and the cost of fielding a survey keeps climbing. Pew Research Center’s typical telephone response rate was 36% in 1997; by 2018 it had fallen to 6%. Every point of that decline shows up as more spend to reach the same sample.
ROI Calculator
Section 1 — Existing methodology
Section 2 — Brand Pulse methodology
Section 3 — ROI analysis
Section 4 — ROI of insights data
See your full brand tracking ROI with I-genie method
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The ROI does not stop at the budget line. It shows up on yours.
Freeing up budget while delivering faster, always-on insight is the kind of result leaders remember, and being the one who brings AI-first consumer intelligence into the business is how careers get noticed.
Why the maths keeps coming out ahead
Surveys are getting slower, pricier and less representative just as marketing has gone AI first. Brand Pulse measures brand equity from the conversations, searches and reviews already happening, so you get more, for less.
Constant, affordable measurement
Move from an annual snapshot to an always-on read on brand equity, without the always-on survey bill.
The full competitive set
Track every brand in the category, not just the handful a survey budget can stretch to cover.
Flexible by design
Add or change tracked attributes with no limit and keep your historical integrity intact.
Where consumers really are
Capture sentiment from TikTok, YouTube and reviews, including the audiences that never answer surveys.
Client Success included
A dedicated partner, quarterly reviews, onboarding and 24/7 priority support, all as standard.
See how Brand Pulse transforms your marketing
Get a free consult from the most experienced leaders in the consumer insights industry, and we will run the ROI against your real programme.
