A leading beverage brand uncovered its next major growth opportunity by transforming how it measured brand...
Beverage brand stirs up new product innovation using Brand Pulse
read more
Case Studies and Research
Industry leaders augmenting intelligence with i-Genie
Featured Case Studies and Research
Consumers aren’t lying. Surveys just can’t tell the whole truth.
For decades, brand tracking has meant asking questions and hoping the answers reflect reality. But people...
Strong Business, Powered by Customer Truth
Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how...
The Declining Effectiveness of Surveys in Market Research and The Rapid Migration to Modern AI Alternatives
Over 40% of online survey responses are estimated to be fake and only 9% of people are willing to...
How AI Transforms Brand Equity Intelligence
Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU level.
The Search for Truth: Inside the Insights Industry’s Biggest Challenge
Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why...
Multinational hair care brand launches best seller using CX Bench
A leading multinational hair care brand unlocked breakthrough growth by transforming how it understands the...
Toy brand doubles down to lift brand equity 33%
A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to...
FMCG giant used Brand Pulse to boost haircare equity by 8.3%
A leading FMCG haircare brand increased brand equity by 8.3% in just three months using real-time insights...
The “&” Paradigm. Faster & Better & Cheaper: Dream or Reality. IIEX presentation from Kenvue’s Michaela Cortez
Kenvue's Michaela Cortez and i-Genie's Stan Sthanunathan present how AI can help with the data explosion and...
All Case Studies and Research
Beverage brand stirs up new product innovation using Brand Pulse
A leading beverage brand uncovered its next major growth opportunity by transforming how it measured brand equity and responded to changing consumer demand. In a market crowded with established players and fast-moving disruptors, the brand was losing ground as...
Consumers aren’t lying. Surveys just can’t tell the whole truth.
For decades, brand tracking has meant asking questions and hoping the answers reflect reality. But people rarely tell you what they really think, and by the time a survey flags a shift, the moment to act has already passed. This deck, presented at IIEX by i-Genie.ai's...
Strong Business, Powered by Customer Truth
Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how customer truth can become the engine behind resilient performance, better innovation bets, and sharper go-to-market choices.
The Declining Effectiveness of Surveys in Market Research and The Rapid Migration to Modern AI Alternatives
Over 40% of online survey responses are estimated to be fake and only 9% of people are willing to thoughtfully complete a long survey. That means the insights you base decisions on could be biased, incomplete, or simply wrong, slowing your strategy and putting...
How AI Transforms Brand Equity Intelligence
Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU level.
The Search for Truth: Inside the Insights Industry’s Biggest Challenge
Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why the insights industry is struggling to separate signal from noise, and what leaders must change to regain trust in data-driven decisions.
Multinational hair care brand launches best seller using CX Bench
A leading multinational hair care brand unlocked breakthrough growth by transforming how it understands the market. With over 120,000 SKUs competing in the hair care category, the brand needed more than traditional insights, they needed a complete view of the market...
Toy brand doubles down to lift brand equity 33%
A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to optimise a major TV and digital campaign. Facing performance pressure in a highly competitive category, the brand launched a large-scale campaign to drive both...
FMCG giant used Brand Pulse to boost haircare equity by 8.3%
A leading FMCG haircare brand increased brand equity by 8.3% in just three months using real-time insights from Brand Pulse. In a highly competitive market dominated by global players and emerging disruptors, the brand was experiencing stagnation and needed a fast,...
The “&” Paradigm. Faster & Better & Cheaper: Dream or Reality. IIEX presentation from Kenvue’s Michaela Cortez
Kenvue's Michaela Cortez and i-Genie's Stan Sthanunathan present how AI can help with the data explosion and shift away from surveys, and why getting to Truth is increasingly important and difficult, and if we embrace dedicated AI we can be the transformation agents...
Faster consumer insights without surveys for leading brands
