Case Studies and Research

Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how customer truth can become the engine behind resilient performance, better innovation bets, and sharper go-to-market choices.

Over 40% of online survey responses are estimated to be fake and only 9% of people are willing to thoughtfully complete a long survey. That means the insights you base decisions on could be biased, incomplete, or simply wrong, slowing your strategy and putting...

Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU level.

Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why the insights industry is struggling to separate signal from noise, and what leaders must change to regain trust in data-driven decisions.

A leading multinational hair care brand unlocked breakthrough growth by transforming how it understands the market.  With over 120,000 SKUs competing in the hair care category, the brand needed more than traditional insights, they needed a complete view of the market...

A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to optimise a major TV and digital campaign. Facing performance pressure in a highly competitive category, the brand launched a large-scale campaign to drive both...

A leading FMCG haircare brand increased brand equity by 8.3% in just three months using real-time insights from Brand Pulse.  In a highly competitive market dominated by global players and emerging disruptors, the brand was experiencing stagnation and needed a fast,...

Kenvue's Michaela Cortez and i-Genie's Stan Sthanunathan present how AI can help with the data explosion and shift away from surveys, and why getting to Truth is increasingly important and difficult, and if we embrace dedicated AI we can be the transformation agents...