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When you're an industry leader, you need to constantly innovate and reinforce your brand position to stay ahead of the competition. But 90% of new product launches fail, and many take 18-24 months to get to market, meaning larger companies often cede market...
Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the skincare industry, there were 29,560 new product launches in the last year! Talk about fierce competition. With products going from innovation to mass market and...
In an era where data drives business decisions with multi-million dollar impact, the integrity of that data is paramount. The recent revelation of a $10 million survey fraud scheme has sent shockwaves through the market research industry, raising serious questions...