The Consumer Insights AI Blog

AI is no longer just a tool, it’s becoming the operating system for modern work.  A recent global study by Anthropic based on over 80,000 interviews reveals something important: people aren’t primarily interested in AI for novelty or creativity. They are using it to...

April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed "Liberation Day." The announcement imposed import duties ranging up to 50%, with a 10% baseline rate on most...

Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don't like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench turns...

ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.”  There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data.    Every week, insights teams ask: “How is Presto different from...

Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...

As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a crossroads. Once defined by data gathering, analysis, and reporting, the field is now being reimagined by technologies that can automate many of these core tasks. For...

The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly controlled methodologies, it is now being reshaped by artificial intelligence, real-time data, and advanced analytics.  Trevor Sumner recently sat down with Amit...

For decades, brands built billion-dollar successes by asking consumers what they think. But what happens when the answers are no longer honest or complete?  Today, understanding consumers is not just about asking questions, it’s increasingly about observing their...

For most consumer brands, digital now drives the majority of marketing. From social posts to influencer campaigns, from search trends to online reviews, your audience is online, talking, searching, and engaging every single minute.  But here’s the catch: just...

Imagine trying to understand how lions really behave by watching them in a zoo.  You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...

Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we're hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential events...

Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability.  As Colgate-Palmolive's Head of Insights Diana Hoskins Schildhouse described at...

One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...

In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...

For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...

In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth.   That’s why brand equity has moved from being a vague marketing concept to one of...

In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...

For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...