The Consumer Insights AI Blog

Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability.  As Colgate-Palmolive's Head of Insights Diana Hoskins Schildhouse described at...

One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...

In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...

For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...

In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth.   That’s why brand equity has moved from being a vague marketing concept to one of...

In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...

For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...

As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community:  “Will AI...

The 2025 GRIT Insights Practice Report is out and offers a sharp look at where the market research industry is headed. From the rapid rise of AI to shifting buyer-supplier dynamics, the landscape is evolving faster than ever before.  Here are the key trends shaping...

In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really mean?  To explore this timeless question, we sat down with Stan Sthanunathan. With over 40 years in the consumer insights industry, Stan has seen the landscape...