The Consumer Insights AI Blog

Imagine trying to understand how lions really behave by watching them in a zoo.  You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...

Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we're hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential events...

Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability.  As Colgate-Palmolive's Head of Insights Diana Hoskins Schildhouse described at...

One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...

In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...

For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...

In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth.   That’s why brand equity has moved from being a vague marketing concept to one of...

In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...

For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...

As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community:  “Will AI...