Product experience management: what enterprise teams need to get right in 2026
Most enterprise teams have a Product Information Management (PIM) system in place. Product data is centralised, attributes are standardised, and the team responsible for maintaining it has a reasonably clear process. On the operational side, the foundation looks...
Social media sentiment analysis tools in 2026 for enterprise
Most enterprise teams already have complex social media sentiment systems in place. These would span alerts on brand mentions, software to monitor the volume on those mentions, and dashboards tracking traffic. So they have a keen eye on their brand. On paper, that is....
Best sentiment analysis tools for enterprise teams in 2026
Most enterprise teams have some version of sentiment tracking in place. Dashboards are running, alerts are configured, and periodic reports summarise how the brand is being perceived. On the surface, it looks like the feedback loop is working. But when something...
Synthetic respondents: Promise, peril, and the data problem
The pitch is irresistible. Skip the six-week fieldwork cycle. Forget the $200K budget line. Feed a brief into an AI platform and receive 10,000 simulated consumer responses by morning. Speed in hours rather than weeks, a fraction of the fieldwork cost, infinite sample...
