by Tristan James-Weed | Aug 27, 2025 | Blog
For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...
by Tristan James-Weed | Aug 21, 2025 | Blog
As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community: “Will AI...
by Tristan James-Weed | Aug 7, 2025 | Blog
The 2025 GRIT Insights Practice Report is out and offers a sharp look at where the market research industry is headed. From the rapid rise of AI to shifting buyer-supplier dynamics, the landscape is evolving faster than ever before. Here are the key trends shaping...
by Tristan James-Weed | Jul 31, 2025 | Blog
In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really mean? To explore this timeless question, we sat down with Stan Sthanunathan. With over 40 years in the consumer insights industry, Stan has seen the landscape...
by Tristan James-Weed | Jul 24, 2025 | Blog
Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed drill-downs, the market is saturated with tools that promise data-driven decision making at your fingertips. However, how helpful are these dashboards in...
by Tristan James-Weed | Jul 23, 2025 | Blog
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges facing the consumer insights industry: the overwhelming volume and fragmented nature of data and how this blocks our path to meaningful insights. As Stan puts...
