Consumer Insights Executive Debate
Your brand is being
answered, not searched
Brands are now answered, not searched. Join i-Genie.ai on 28 October
to learn how AI answers get made, what can honestly be measured, and what to do first.
to learn how AI answers get made, what can honestly be measured, and what to do first.
WEBINAR STARTS IN
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The Debate
Linda
Head of AI
Agne
Head of Product
ShiSh S.
Global Retail Startups Lead
Moderator & Host
Trevor Sumner
CEO, i-Genie.ai, Former Founder, Investor, Advisor
What you’ll walk away with
- Why category questions are now answered by AI assistants rather than searched, and what that means for which brands enter consideration at all
- How AI answers are actually made: training data versus live retrieval, and why different models give different answers
- Why a single AI answer (or a handful of screenshots) tells you almost nothing, and how to measure presence, share of answer, description and provenance properly
- A public debate: measure the signal layer first (Linda) or act on the inputs you control now (Agne)
- Four practical steps to take before your next planning cycle, including auditing retailer product pages and giving this an owner
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Agenda
Introduction (5 mins)
Trevor introduces the topic and guests
1
Discussion (30 mins)
Guided Q&A/debate between Trevor, Linda and Agne
2
Audience Q&A (5 mins)
3
Close (5 mins)
Trevor wraps up the session
4
