by Tristan James-Weed | Nov 5, 2025 | Blog
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability. As Colgate-Palmolive’s Head of Insights Diana Hoskins Schildhouse described at...
by Tristan James-Weed | Nov 4, 2025 | Blog
One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...
by Tristan James-Weed | Oct 23, 2025 | Blog
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...
by Tristan James-Weed | Oct 8, 2025 | Blog
For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...
by Tristan James-Weed | Sep 24, 2025 | Blog
In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth. That’s why brand equity has moved from being a vague marketing concept to one of...
by Tristan James-Weed | Sep 2, 2025 | Blog
In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...
