What happens when you unlock the consumer insights long tail?
How i-Genie.ai’s consumer intelligence platform unlocks the value of all the insights you never could afford to ask Every insights leader I talk to knows this meeting. Someone on the brand team has a question: a good one. Is our new competitor’s shampoo...
A thousand new reviewers should have dragged this rating down. Digital shelf analytics shows it went up.
We call them Ankle Biters: small, fast-growing brands nipping at the heels of the category leaders, earning their review scores rather than buying them. Using digital shelf analytics, we screened US shampoo for brands with 100 to 2,000 non-promoted reviews in the...
Why Presto outperforms general-purpose LLMs for brand intelligence
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data. Every week, insights teams ask: “How is Presto different from...
How to modernize brand tracking with digital signals
Brand tracking sits at the center of almost every major consumer goods insights function. It informs strategy, directs marketing investment, anchors bonus structures and shapes how leadership teams understand competitive position. It is also, in most organizations,...
