Webinar – Buy vs Build: Strategic decision making for future ready organisations – Watch Now
X
i-Genie_logo
  • Products
  • Resources
  • Login
  • Book Demo
i-Genie.ai LOGO night blue yellow
  • Products
    • i-Genie Platform
    • CX Bench
    • Innov8 AI
    • Brand Pulse
    • Trend Spotter
    • Presto
  • Resources
    • About Us
    • Blog
    • Case Studies and Research
    • Videos and Podcasts
    • Press
  • Login
Book Demo
Should you buy or build AI for consumer insights? A practical guide for modern organizations

Should you buy or build AI for consumer insights? A practical guide for modern organizations

by Tristan James-Weed | Apr 27, 2026 | Blog

As artificial intelligence continues to reshape how organizations generate and act on consumer insights, one question keeps surfacing in boardrooms and strategy sessions: should you buy AI capabilities or build them in-house?  At first glance, the choice seems...
AI, productivity and the reinvention of work: what it means for enterprise and consumer insights

AI, productivity and the reinvention of work: what it means for enterprise and consumer insights

by Tristan James-Weed | Apr 22, 2026 | Blog

AI is no longer just a tool, it’s becoming the operating system for modern work.  A recent global study by Anthropic based on over 80,000 interviews reveals something important: people aren’t primarily interested in AI for novelty or creativity. They are using it to...
A price change is a brand equity event. Start treating it like one.

A price change is a brand equity event. Start treating it like one.

by Tristan James-Weed | Apr 15, 2026 | Blog

April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed “Liberation Day.” The announcement imposed import duties ranging up to 50%, with a 10% baseline...
10 ways brands use CX Bench to win on the digital shelf

10 ways brands use CX Bench to win on the digital shelf

by Tristan James-Weed | Apr 9, 2026 | Blog

Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don’t like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench...
Why Presto outperforms general-purpose LLMs for brand intelligence

Why Presto outperforms general-purpose LLMs for brand intelligence

by Tristan James-Weed | Apr 9, 2026 | Blog

ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.”  There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data.    Every week, insights teams ask: “How is Presto different from...
From tracking to anticipation: the evolution of brand tracking in the AI era

From tracking to anticipation: the evolution of brand tracking in the AI era

by Tristan James-Weed | Mar 31, 2026 | Blog

Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...
« Older Entries
G lamp yellow

PRODUCTS

Platform
CX Bench
Innov8 AI
Brand Pulse
Trend Spotter
Presto
Impact IQ

RESOURCES

Blog
Case Studies and Research
Videos and Podcasts
About Us
Contact Us

Schedule a Demo
  • Follow
  • Follow
  • Follow

© i-Genie.ai 2025

Privacy Policy | Terms & Conditions | Software Terms of Conditions

File image

Blogs

The latest ideas on the evolving consumer insights and technology landscape

File image

Case Studies and Research

Explore the learnings from successful companies adopting i-Genie.ai to win their markets

File image

Press

Read the latest press releases regarding i-Genie.ai

Videos and podcast

Videos and Podcasts

Learn about consumer insights techniques and technology from industry leaders

About us

About Us

Find out more about i-Genie, the team building the leading Consumer Insights AI

Brand pulse
Learn More
i-Genie Platform

i-Genie Platform

Explore the #1 Consumer Insights AI platform

Impact IQ

Impact IQ

Measure digital engagement, share of voice and the true impact of your
marketing investments

CX Bench

CX Bench

Benchmark and understand drivers of your product experience vs. competitors

Brand Pulse

Brand Pulse

Monitor brand status vs competitors and understand drivers of brand equity

Trend Spotter

Trend Spotter

Spot trends before the competition and separate fads from lasting trends

Innov8

Innov8

Create qualified and quantified innovation ideas powered by AI and ML

Presto

Presto

Democratize access to Consumer Insights with your agentic AI copilot

case studies
Learn More