by Tristan James-Weed | Apr 27, 2026 | Blog
As artificial intelligence continues to reshape how organizations generate and act on consumer insights, one question keeps surfacing in boardrooms and strategy sessions: should you buy AI capabilities or build them in-house? At first glance, the choice seems...
by Tristan James-Weed | Apr 22, 2026 | Blog
AI is no longer just a tool, it’s becoming the operating system for modern work. A recent global study by Anthropic based on over 80,000 interviews reveals something important: people aren’t primarily interested in AI for novelty or creativity. They are using it to...
by Tristan James-Weed | Apr 15, 2026 | Blog
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed “Liberation Day.” The announcement imposed import duties ranging up to 50%, with a 10% baseline...
by Tristan James-Weed | Apr 9, 2026 | Blog
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don’t like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench...
by Tristan James-Weed | Apr 9, 2026 | Blog
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data. Every week, insights teams ask: “How is Presto different from...
by Tristan James-Weed | Mar 31, 2026 | Blog
Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...
