by Tristan James-Weed | Apr 15, 2026 | Blog
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed “Liberation Day.” The announcement imposed import duties ranging up to 50%, with a 10% baseline...
by Tristan James-Weed | Apr 9, 2026 | Blog
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don’t like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench...
by Tristan James-Weed | Apr 9, 2026 | Blog
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data. Every week, insights teams ask: “How is Presto different from...
by Tristan James-Weed | Mar 31, 2026 | Blog
Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...
by Tristan James-Weed | Mar 30, 2026 | Blog
As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a crossroads. Once defined by data gathering, analysis, and reporting, the field is now being reimagined by technologies that can automate many of these core tasks. For...
by Tristan James-Weed | Mar 26, 2026 | Blog
The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly controlled methodologies, it is now being reshaped by artificial intelligence, real-time data, and advanced analytics. Trevor Sumner recently sat down with Amit...
