by Tristan James-Weed | Mar 30, 2026 | Blog
As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a crossroads. Once defined by data gathering, analysis, and reporting, the field is now being reimagined by technologies that can automate many of these core tasks. For...
by Tristan James-Weed | Mar 26, 2026 | Blog
The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly controlled methodologies, it is now being reshaped by artificial intelligence, real-time data, and advanced analytics. Trevor Sumner recently sat down with Amit...
by Tristan James-Weed | Mar 24, 2026 | Blog
For decades, brands built billion-dollar successes by asking consumers what they think. But what happens when the answers are no longer honest or complete? Today, understanding consumers is not just about asking questions, it’s increasingly about observing their...
by Tristan James-Weed | Mar 6, 2026 | Blog
For most consumer brands, digital now drives the majority of marketing. From social posts to influencer campaigns, from search trends to online reviews, your audience is online, talking, searching, and engaging every single minute. But here’s the catch: just...
by Tristan James-Weed | Feb 24, 2026 | Blog
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...
by Tristan James-Weed | Feb 17, 2026 | Blog
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we’re hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential...
