We call them Ankle Biters: the small, fast-growing brands nipping at the heels of the category leaders,...
Nearly double the reviews and most for products that did not exist last year. Your brand tracker missed it
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The Consumer Insights AI Blog
Featured Consumer Insights AI Blog Posts
For forty years own brand followed the national brands. Now it is writing the recipe
Walmart sells a bronze-cut pasta from Italy, a creamy corn and jalapeño chowder, and a hot honey seasoning....
A smarter zookeeper is still a zookeeper: breaking free from the “say–do” gap
Picture the lion enclosure again. In Stop studying consumers in a zoo, it's time to go on safari, we argued...
When teens come off social, what happens to your brand data?
Under-16 social media restrictions are removing millions of accounts from major platforms. Australia alone...
Meet the Ankle Biters: the shampoo brands quietly winning on reviews
We picked ten US shampoo brands that grew their consumer review ratings this year, most of them without the...
20 questions to ask before building your own consumer insights AI
At some point in nearly every enterprise sales conversation we have, someone asks the question: “Couldn’t we...
Customer sentiment analysis: the blind spots costing enterprise teams the most
Most enterprise teams feel reasonably covered when it comes to customer sentiment analysis. There is an NPS...
PXM platform and software guide for enterprise teams in 2026
Most enterprise teams evaluating a PXM platform already know what they want: more consistent product...
Product experience management: what enterprise teams need to get right in 2026
Most enterprise teams have a Product Information Management (PIM) system in place. Product data is...
Social media sentiment analysis tools in 2026 for enterprise
Most enterprise teams already have complex social media sentiment systems in place. These would span alerts...
Best sentiment analysis tools for enterprise teams in 2026
Most enterprise teams have some version of sentiment tracking in place. Dashboards are running, alerts are...
Synthetic respondents: Promise, peril, and the data problem
The pitch is irresistible. Skip the six-week fieldwork cycle. Forget the $200K budget line. Feed a brief...
Media monitoring is broken. Here’s what actually works
Most teams feel like they have visibility into the market. There are alerts running in the background,...
Media monitoring reports aren’t enough for decisions
Most media monitoring reports look convincing at first glance. There’s a sense of structure to them. Charts...
Best brand tracking tools for real-time decisions
If you step inside most enterprise teams today, brand data isn’t hard to find. There are trackers running in...
Best brand tracking companies for smarter decisions
Most companies don’t struggle with visibility. There’s no shortage of dashboards, reports, or metrics to...
How to measure brand awareness without surveys
Most teams feel reasonably confident about how they measure brand awareness. There are dashboards in place,...
Should you buy or build AI for consumer insights? A practical guide for modern organizations
As artificial intelligence continues to reshape how organizations generate and act on consumer insights, one...
AI, productivity and the reinvention of work: what it means for enterprise and consumer insights
AI is no longer just a tool, it’s becoming the operating system for modern work. A recent global study by...
A price change is a brand equity event. Start treating it like one.
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly...
10 ways brands use CX Bench to win on the digital shelf
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about...
Why Presto outperforms general-purpose LLMs for brand intelligence
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key...
From tracking to anticipation: the evolution of brand tracking in the AI era
Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse...
How to future-proof your career in consumer insights in the age of AI
As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a...
A new era for consumer insights: a conversation with Amit Adarkar, CEO of India
The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly...
From asking to listening. Rethinking consumer insights in an AI-driven world
For decades, brands built billion-dollar successes by asking consumers what they think. But what happens...
Stop chasing likes, turn social listening into differentiated digital engagement with Impact IQ
For most consumer brands, digital now drives the majority of marketing. From social posts to influencer...
Stop studying consumers in a zoo, it’s time to go on safari
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You...
i-Genie.ai 2026 World Tour
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we're hitting...
How AI transforms brand equity intelligence
Our CEO, Trevor Sumner shares how Brand Equity can be redefined, shifting from a static, retrospective view...
Avoiding “Pilot Palooza”: How to build AI and technology solutions that can scale with impact
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot...
Bridging the technology-service gap: why wrapping world-class service is the key to scaling consumer insights AI
One of the most common pitfalls we see in the consumer insights AI space is what we call the...
How AI transforms consumer insights into business growth
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the...
Move over pumpkin spice: the fall flavors stealing the spotlight in 2025
For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch...
Brand equity in the age of AI: Why it’s the ultimate decision-making signal
In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In...
If you’re not betting on this skincare trend, you’re nuts!
In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating...
The end of traditional consumer surveys? Why insight leaders are shifting to AI-powered alternatives
For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product...
71% say AI won’t replace humans in consumer insights – so what will it do?
As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as...
What’s driving the next wave of change in insights?
The 2025 GRIT Insights Practice Report is out and offers a sharp look at where the market research industry...
What is an insight?
In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really...
Are dashboards delivering the insights we need?
Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed...
Breaking down data siloes: the foundation of smarter, more actionable insights
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges...
Unilever to AI: Stan Sthanunathan reinvents consumer insights with Jake Villarreal, Born In Silicon Valley
In this episode of the Born In Silicon Valley podcast 🎙️, host Jake Aaron Villarreal sits down with Stan...
Why breaking down data siloes is key to smarter, more actionable insights
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges...
Do consumers really lie on surveys?
Do consumers lie on surveys? In today’s fast-moving digital world, one of the biggest challenges facing the...
Do Consumers Lie on Surveys?
One of the biggest questions facing the consumer insights industry today is: can we really get to the truth...
Multi-billion dollar CPG cleans up by generating 9 of the top 10 innovation ideas in 80% less time
When you're an industry leader, you need to constantly innovate and reinforce your brand position to stay...
Top 10 CPG catches Collagen trend 6 months earlier to rejuvenate skin care line … and faces
Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the...
When Survey Fraud Goes Mainstream: Lessons from a $10M Scandal and the Future of Consumer Insights
In an era where data drives business decisions with multi-million dollar impact, the integrity of that data...
It’s Empathy Stupid! How Insights Professionals Need to Own Consumer Feelings and Not Just Their Digits.
Stan Sthanunathan shares his percective on what it takes to get a permanent seat at the C-suite, the power...
Learning from Leaders: Marketing, Then, Now & What’s Next? with Stan Sthanunathan
Stan Sthanunathan, the Executive Vice President, Consumer & Market Insights at Unilever joins the Yale...
So What, Now What?: Stan Sthanunathan’s Guide to Actionable Insights
In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan,...
All Consumer Insights AI Articles
AI, productivity and the reinvention of work: what it means for enterprise and consumer insights
AI is no longer just a tool, it’s becoming the operating system for modern work. A recent global study by Anthropic based on over 80,000 interviews reveals something important: people aren’t primarily interested in AI for novelty or creativity. They are using it to...
A price change is a brand equity event. Start treating it like one.
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly every U.S. trading partner in what the White House dubbed "Liberation Day." The announcement imposed import duties ranging up to 50%, with a 10% baseline rate on most...
10 ways brands use CX Bench to win on the digital shelf
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about their choices? What are they saying? What do they like, don't like, how are they using, how are they not, what is missing, what is unnecessary. CX Bench turns...
Why Presto outperforms general-purpose LLMs for brand intelligence
ChatGPT and Claude are impressive. But “impressive” isn’t the same as “right for the job.” There is a key difference between ambiguous sourcing and probabilistic guessing and decision-grade data. Every week, insights teams ask: “How is Presto different from...
From tracking to anticipation: the evolution of brand tracking in the AI era
Brand tracking was once considered the heartbeat of effective brand management, a steady, reliable pulse check on how a brand lived in the minds of consumers. Every quarter, new data would arrive. Teams would pore over dashboards and charts. Insights would be...
How to future-proof your career in consumer insights in the age of AI
As artificial intelligence rapidly reshapes industries, the insights profession finds itself at a crossroads. Once defined by data gathering, analysis, and reporting, the field is now being reimagined by technologies that can automate many of these core tasks. For...
A new era for consumer insights: a conversation with Amit Adarkar, CEO of India
The consumer insights industry is at a turning point. Once dominated by structured surveys and tightly controlled methodologies, it is now being reshaped by artificial intelligence, real-time data, and advanced analytics. Trevor Sumner recently sat down with Amit...
From asking to listening. Rethinking consumer insights in an AI-driven world
For decades, brands built billion-dollar successes by asking consumers what they think. But what happens when the answers are no longer honest or complete? Today, understanding consumers is not just about asking questions, it’s increasingly about observing their...
Stop chasing likes, turn social listening into differentiated digital engagement with Impact IQ
For most consumer brands, digital now drives the majority of marketing. From social posts to influencer campaigns, from search trends to online reviews, your audience is online, talking, searching, and engaging every single minute. But here’s the catch: just...
Stop studying consumers in a zoo, it’s time to go on safari
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...
i-Genie.ai 2026 World Tour
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we're hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential events...
Avoiding “Pilot Palooza”: How to build AI and technology solutions that can scale with impact
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability. As Colgate-Palmolive's Head of Insights Diana Hoskins Schildhouse described at...
Bridging the technology-service gap: why wrapping world-class service is the key to scaling consumer insights AI
One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...
How AI transforms consumer insights into business growth
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...
Move over pumpkin spice: the fall flavors stealing the spotlight in 2025
For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...
Brand equity in the age of AI: Why it’s the ultimate decision-making signal
In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth. That’s why brand equity has moved from being a vague marketing concept to one of...
If you’re not betting on this skincare trend, you’re nuts!
In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...
The end of traditional consumer surveys? Why insight leaders are shifting to AI-powered alternatives
For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...
