by Tristan James-Weed | Jun 3, 2025 | Blog
Do consumers lie on surveys? In today’s fast-moving digital world, one of the biggest challenges facing the consumer insights industry is this: can we really uncover the truth through surveys? To explore this, we sat down with Stan Sthanunathan. His answer? It’s...
by iGenie | May 15, 2025 | Blog
When you’re an industry leader, you need to constantly innovate and reinforce your brand position to stay ahead of the competition. But 90% of new product launches fail, and many take 18-24 months to get to market, meaning larger companies often cede market...
by iGenie | May 15, 2025 | Blog
Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the skincare industry, there were 29,560 new product launches in the last year! Talk about fierce competition. With products going from innovation to mass market and...
by Jurgen Stojku | May 14, 2025 | Blog
In an era where data drives business decisions with multi-million dollar impact, the integrity of that data is paramount. The recent revelation of a $10 million survey fraud scheme has sent shockwaves through the market research industry, raising serious questions...
