Stop studying consumers in a zoo, it’s time to go on safari
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...
i-Genie.ai 2026 World Tour
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we’re hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential...
Avoiding “Pilot Palooza”: How to build AI and technology solutions that can scale with impact
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability. As Colgate-Palmolive’s Head of Insights Diana Hoskins Schildhouse described at...
Bridging the technology-service gap: why wrapping world-class service is the key to scaling consumer insights AI
One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...
