Most teams feel like they have visibility into the market. There are alerts running in the background,...
Media monitoring is broken. Here’s what actually works
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The Consumer Insights AI Blog
Featured Consumer Insights AI Blog Posts
Media monitoring reports aren’t enough for decisions
Most media monitoring reports look convincing at first glance. There’s a sense of structure to them. Charts...
Best brand tracking tools for real-time decisions
If you step inside most enterprise teams today, brand data isn’t hard to find. There are trackers running in...
Best brand tracking companies for smarter decisions
Most companies don’t struggle with visibility. There’s no shortage of dashboards, reports, or metrics to...
How to measure brand awareness without surveys
Most teams feel reasonably confident about how they measure brand awareness. There are dashboards in place,...
Should you buy or build AI for consumer insights? A practical guide for modern organizations
As artificial intelligence continues to reshape how organizations generate and act on consumer insights, one...
AI, productivity and the reinvention of work: what it means for enterprise and consumer insights
AI is no longer just a tool, it’s becoming the operating system for modern work. A recent global study by...
A price change is a brand equity event. Start treating it like one.
April 2, 2026. One year ago today, President Trump announced sweeping reciprocal tariffs on nearly...
10 ways brands use CX Bench to win on the digital shelf
Your products are on shelves, both physical and digital. So how are shoppers and consumers feeling about...
All Consumer Insights AI Articles
How AI transforms consumer insights into business growth
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...
Move over pumpkin spice: the fall flavors stealing the spotlight in 2025
For nearly two decades, pumpkin spice has reigned supreme as the unofficial flavor of fall. From the launch of Starbucks’ first Pumpkin Spice Latte (PSL) in 2003 to Instagram worthy PSL posts flooding social media every autumn, Americans have embraced the cozy blend...
Brand equity in the age of AI: Why it’s the ultimate decision-making signal
In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth. That’s why brand equity has moved from being a vague marketing concept to one of...
If you’re not betting on this skincare trend, you’re nuts!
In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...
The end of traditional consumer surveys? Why insight leaders are shifting to AI-powered alternatives
For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...
71% say AI won’t replace humans in consumer insights – so what will it do?
As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community: “Will AI...
What’s driving the next wave of change in insights?
The 2025 GRIT Insights Practice Report is out and offers a sharp look at where the market research industry is headed. From the rapid rise of AI to shifting buyer-supplier dynamics, the landscape is evolving faster than ever before. Here are the key trends shaping...
What is an insight?
In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really mean? To explore this timeless question, we sat down with Stan Sthanunathan. With over 40 years in the consumer insights industry, Stan has seen the landscape...
Are dashboards delivering the insights we need?
Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed drill-downs, the market is saturated with tools that promise data-driven decision making at your fingertips. However, how helpful are these dashboards in...
Breaking down data siloes: the foundation of smarter, more actionable insights
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges facing the consumer insights industry: the overwhelming volume and fragmented nature of data and how this blocks our path to meaningful insights. As Stan puts...
Do consumers really lie on surveys?
Do consumers lie on surveys? In today’s fast-moving digital world, one of the biggest challenges facing the consumer insights industry is this: can we really uncover the truth through surveys? To explore this, we sat down with Stan Sthanunathan. His answer? It’s...
Multi-billion dollar CPG cleans up by generating 9 of the top 10 innovation ideas in 80% less time
When you're an industry leader, you need to constantly innovate and reinforce your brand position to stay ahead of the competition. But 90% of new product launches fail, and many take 18-24 months to get to market, meaning larger companies often cede market...
Top 10 CPG catches Collagen trend 6 months earlier to rejuvenate skin care line … and faces
Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the skincare industry, there were 29,560 new product launches in the last year! Talk about fierce competition. With products going from innovation to mass market and...
When Survey Fraud Goes Mainstream: Lessons from a $10M Scandal and the Future of Consumer Insights
In an era where data drives business decisions with multi-million dollar impact, the integrity of that data is paramount. The recent revelation of a $10 million survey fraud scheme has sent shockwaves through the market research industry, raising serious questions...
