Multinational hair care brand launches best seller using CX Bench With over 120,000 SKUs in hair care, this brand needed full market data to understand the unmet needs to launch a product and update their assortment’s marketing. The result a best seller with...
Toy brand doubles down to lift brand equity 33% A toy brand launched a large TV and digital campaign to reinvigorate sales and brand equity. They needed faster feedback to decide whether to double-down on spend and how to adapt the messaging to maximize brand equity...
FMCG giant used Brand Equity Pulse to boost haircare equity by 8.3% See how this multi-national haircare brand detected declining brand equity, rooted out the drivers and reversed the trend in just 3 months with a marketing campaign targeting trust messaging and...
The “&” Paradigm. Faster & Better & Cheaper: Dream or Reality. IIEX presentation from Kenvue’s Michaela Cortez Kenvue’s Michaela Cortez and i-Genie’s Stan Sthanunathan present how AI can help with the data explosion and...
