by vasil llukmani | Jan 29, 2026 | Case Studies
Strong Business, Powered by Customer Truth Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how customer truth can become the engine behind resilient performance, better innovation bets, and sharper go-to-market...
by vasil llukmani | Jan 29, 2026 | Case Studies
The Declining Effectiveness of Surveys in Market Research and The Rapid Migration to Modern AI Alternatives Over 40% of online survey responses are estimated to be fake and only 9% of people are willing to thoughtfully complete a long survey. That means the insights...
by vasil llukmani | Jan 9, 2026 | Case Studies
How AI Transforms Brand Equity Intelligence Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU...
by vasil llukmani | Dec 17, 2025 | Case Studies
The Search for Truth: Inside the Insights Industry’s Biggest Challenge Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why the insights industry is struggling to separate signal from noise, and what leaders must...
by Jurgen Stojku | May 15, 2025 | Case Studies
Multinational hair care brand launches best seller using CX Bench A leading multinational hair care brand unlocked breakthrough growth by transforming how it understands the market. With over 120,000 SKUs competing in the hair care category, the brand needed more...
by Jurgen Stojku | May 7, 2025 | Case Studies
Toy brand doubles down to lift brand equity 33% A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to optimise a major TV and digital campaign. Facing performance pressure in a highly competitive category, the...
