Consumers aren’t lying. Surveys just can’t tell the whole truth.
For decades, brand tracking has meant asking questions and hoping the answers reflect reality. But people rarely tell you what they really think, and by the time a survey flags a shift, the moment to act has already passed.
This deck, presented at IIEX by i-Genie.ai‘s Paul van Gendt and Danone’s Mujde Bulut, makes the case for rebuilding brand tracking from scratch. Instead of contrived questions, Brand Pulse reads billions of authentic search, social and review signals to measure brand equity as it actually forms in the market.
Inside, you’ll see how organic listening delivers results in 3 weeks not 3 months, spots challenger brands while they’re still a rumour, explains why brand health changes rather than just what changed, and correlates with market share at 0.71-0.79 across categories.
Download the deck to see what your surveys have been missing.
