Skincare giant uncovers breakthrough product innovation using Brand Pulse

A leading skincare company found its next major growth opportunity by rethinking how it measured brand equity and responded to shifting consumer demand.

The US skincare category was still growing, yet the signals underneath told a more complicated story. This brand kept gaining ground, but agile challengers were closing in fast as consumers moved toward value and trust. Traditional surveys could not keep pace with a market changing this quickly, and the team needed sharper, more nuanced signals than conventional research could deliver.

Using Brand Pulse, the brand monitored the drivers of its own equity, and its competitors’, without running a single survey. The signals were immediate, exposing exactly where established leaders were slipping and where challengers were winning.

But the sharpest signal pointed forward.

The same data that explained the brand’s position also revealed a clear opening for its next move.

Download the full case study to see how consumer signals become winning product innovation.