by Jurgen Stojku | May 7, 2025 | Case Studies
Toy brand doubles down to lift brand equity 33% A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to optimise a major TV and digital campaign. Facing performance pressure in a highly competitive category, the...
by Jurgen Stojku | May 7, 2025 | Case Studies
FMCG giant used Brand Pulse to boost haircare equity by 8.3% A leading FMCG haircare brand increased brand equity by 8.3% in just three months using real-time insights from Brand Pulse. In a highly competitive market dominated by global players and emerging...
by Jurgen Stojku | May 7, 2025 | Case Studies
The “&” Paradigm. Faster & Better & Cheaper: Dream or Reality. IIEX presentation from Kenvue’s Michaela Cortez Kenvue’s Michaela Cortez and i-Genie’s Stan Sthanunathan present how AI can help with the data explosion and...