Brand equity in the age of AI: Why it’s the ultimate decision-making signal
In today’s customer-driven economy, the strongest brands don’t just win attention – they earn trust. In business, trust translates into market share, resilience and sustained growth.  That’s why brand equity has moved from being a vague marketing concept to one of...
If you’re not betting on this skincare trend, you’re nuts!
In fast moving and hypercompetitive markets like skincare, being on top of category trends and accelerating new product innovation is critical to compete. McKinsey’s State of The Beauty Market 2025 demonstrates how disruptor brands continue to take disproportionate...
The end of traditional consumer surveys? Why insight leaders are shifting to AI-powered alternatives
For decades, consumer surveys were the backbone of market research, trusted for brand tracking, product benchmarking, customer understanding, product innovation and strategic decision-making. Yet, in today’s fast-paced, data-driven world, insight leaders are asking a...
71% say AI won’t replace humans in consumer insights – so what will it do?
As AI continues to reshape industries with remarkable speed, few areas are experiencing transformation as swiftly as consumer insights. To explore how this shift is being perceived across the industry, we recently posed a question to our LinkedIn community: “Will AI...
