by Tristan James-Weed | Jul 31, 2025 | Blog
In the world of consumer insights, the word “insight” gets thrown around a lot but what does it really mean? To explore this timeless question, we sat down with Stan Sthanunathan. With over 40 years in the consumer insights industry, Stan has seen the landscape...
by Tristan James-Weed | Jul 24, 2025 | Blog
Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed drill-downs, the market is saturated with tools that promise data-driven decision making at your fingertips. However, how helpful are these dashboards in...
by Tristan James-Weed | Jul 23, 2025 | Blog
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges facing the consumer insights industry: the overwhelming volume and fragmented nature of data and how this blocks our path to meaningful insights. As Stan puts...
by Tristan James-Weed | Jun 3, 2025 | Blog
Do consumers lie on surveys? In today’s fast-moving digital world, one of the biggest challenges facing the consumer insights industry is this: can we really uncover the truth through surveys? To explore this, we sat down with Stan Sthanunathan. His answer? It’s...
by iGenie | May 15, 2025 | Blog
When you’re an industry leader, you need to constantly innovate and reinforce your brand position to stay ahead of the competition. But 90% of new product launches fail, and many take 18-24 months to get to market, meaning larger companies often cede market...
by iGenie | May 15, 2025 | Blog
Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the skincare industry, there were 29,560 new product launches in the last year! Talk about fierce competition. With products going from innovation to mass market and...
