Surveys are losing effectiveness as response rates drop and bias increases. Companies are shifting to AI alternatives that use real behavior and unstructured signals. This move delivers faster, always-on insights with less reliance on self-reported data.
Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how...
Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU level.
Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why...
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