Two industry pioneers sit down to share their experiences navigating one of the most debated shifts in insights today, the rise of synthetic data, AI-generated personas, and the growing tension between what feels true and what actually is.
AI investment is accelerating fast, with 88% of companies already using AI, according to Harvard Business...
As organisations adopt AI-powered analytics, routine tasks are being automated — but insights careers aren’t...
In this 45-minute conversation, Stan Sthanunathan, Founder of i-Genie and CEO Trevor Sumner, unpack why...
We recently had the opportunity to sit down with Stan Sthanunathan to unpack one of the biggest challenges facing the consumer insights industry: the overwhelming volume and fragmented nature of data and how this blocks our path to meaningful insights. As Stan puts...
One of the biggest questions facing the consumer insights industry today is: can we really get to the truth through surveys? To explore this challenge, we sat down with Stan Sthanunathan and asked him: do consumers lie on surveys? The short answer? Sometimes, they do....
Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts...
The Medium's Andrew Rosen sits down with i-Genie CEO Trevor Sumner to discuss how AI is disrupting the traditional Consumer Insights industry, why more frequent and accurate consumer insight data is a transformative unlock for CPGs, and why the industry that has been...
Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, and Stan Sthanunathan, CEO of i-Genie.AI, as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine...
In this episode of ‘Insights and Innovators,’ hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and...
Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI...
Stan Sthanunathan shares his percective on what it takes to get a permanent seat at the C-suite, the power of connecting the entire org to the consumer directly, what AI means ot the insights function, and why consumer empathy is critical in your business success
Stan Sthanunathan, the Executive Vice President, Consumer & Market Insights at Unilever joins the Yale Center for Customer Insights Learning from Leaders Webinar to do a deep-dive into his approach at Unilever working proactively to enhance the relevance of the...
In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that...
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