One of the biggest questions facing the consumer insights industry today is: can we really get to the truth through surveys?
To explore this challenge, we sat down with Stan Sthanunathan and asked him: do consumers lie on surveys? The short answer? Sometimes, they do. But not for the reasons you might think. Most participants have good intentions. They want to help but like all of us, they’re busy. That often means picking the quickest answer, not the right one.
3 Key Takeaways
✍️ Keep it simple. If you’re running surveys, ask simple questions and ditch the marketing jargon
👂 Understand people, not just numbers. Getting to the truth requires empathy and an understanding of the human condition
🤔 Rethink traditional surveys. In today’s fast-paced world, consumers may not have time for surveys but their online behaviour leaves valuable digital footprints. With i-Genie’s cutting-edge AI consumer insights platform that synthesises data from billions of interactions, you can tap into these signals and uncover better insights to grow your business