Consumer Insights Leadership Webinar
Fake people, real problems:
The insight gap in synthetic data.
The insight gap in synthetic data.
Two industry pioneers sit down to share their experiences navigating one of the most debated shifts in insights today, the rise of synthetic data, AI-generated personas, and the growing tension between what feels true and what actually is.
WEBINAR STARTS IN
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The Debate
Finn Raben
EX Director
General
General
ESOMAR
Proprietary AI built on your data creates durable competitive advantage. When you build, you own the model, the methodology, and the moat.
Allison Howitt
Director of insights
& Analytics
& Analytics
Reckitt
Speed to insight is the only advantage that matters. Best-in-class platforms deploy in weeks, not years — and you capture the ROI while your competitors are still recruiting ML engineers.
Moderator & Host
Trevor Sumner
CEO, i-Genie.ai, Former Founder, Investor, Advisor
What you’ll walk away with
- What synthetic data is and how it is being used in insights today
- Why AI-generated personas can feel so convincing
- Where synthetic insights break down in real business contexts
- The “insight gap” between plausibility and truth
- How organisations can use synthetic data responsibly without losing touch with real human understanding
🔴 Online Event
Register
— now
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