by vasil llukmani | Jan 29, 2026 | Case Studies
Strong Business, Powered by Customer Truth Revisit Stan Sthanunathan’s presentation from the Foundation at the TCF Annual Event 2025 and explore how customer truth can become the engine behind resilient performance, better innovation bets, and sharper go-to-market...
by vasil llukmani | Jan 29, 2026 | Case Studies
The Declining Effectiveness of Surveys in Market Research and The Rapid Migration to Modern AI Alternatives Surveys are losing effectiveness as response rates drop and bias increases. Companies are shifting to AI alternatives that use real behavior and unstructured...
by vasil llukmani | Jan 9, 2026 | Case Studies
How AI Transforms Brand Equity Intelligence Learn how to find actionable, near real-time insights and prescriptive actions from Brand to SKU level. data-portal-id="48615766" data-form-id="cbf4e4e6-3720-43e8-8565-8c4a56871078"...
by vasil llukmani | Dec 17, 2025 | Case Studies
The Search for Truth: Inside the Insights Industry’s Biggest Challenge Drawing on decades of experience at Unilever and i-Genie, Christina Habib and Stan Sthanunathan unpack why the insights industry is struggling to separate signal from noise, and what leaders must...
by Jurgen Stojku | May 15, 2025 | Case Studies
Multinational hair care brand launches best seller using CX Bench With over 120,000 SKUs in hair care, this brand needed full market data to understand the unmet needs to launch a product and update their assortment’s marketing. The result a best seller with...
by Jurgen Stojku | May 7, 2025 | Case Studies
Toy brand doubles down to lift brand equity 33% A toy brand launched a large TV and digital campaign to reinvigorate sales and brand equity. They needed faster feedback to decide whether to double-down on spend and how to adapt the messaging to maximize brand equity...
