by Tristan James-Weed | Mar 6, 2026 | Blog
For most consumer brands, digital now drives the majority of marketing. From social posts to influencer campaigns, from search trends to online reviews, your audience is online, talking, searching, and engaging every single minute. But here’s the catch: just...
by Tristan James-Weed | Feb 24, 2026 | Blog
Imagine trying to understand how lions really behave by watching them in a zoo. You can observe them. You can measure movement, reactions, and routines. You can even ask experts to interpret what you see. But deep down, everyone knows the truth: a lion in captivity...
by Tristan James-Weed | Feb 17, 2026 | Blog
Our 2026 World Tour has begun! 2026 is shaping up to be an exciting year for i-Genie.ai, so we’re hitting the road. Our i-Genie.ai World Tour brings us face-to-face with the insights, research and innovation community at some of the industry’s most influential...
by Tristan James-Weed | Nov 5, 2025 | Blog
Every year, brands test dozens of new platforms and technologies (e.g. AI), yet few make it beyond the pilot phase. The problem isn’t lack of innovation; it’s lack of scalability. As Colgate-Palmolive’s Head of Insights Diana Hoskins Schildhouse described at...
by Tristan James-Weed | Nov 4, 2025 | Blog
One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation. It just doesn’t work that...
by Tristan James-Weed | Oct 23, 2025 | Blog
In today’s data-driven world, the real value of insights lies not in the volume of data processed, but the outcomes you drive. For consumer insights teams, AI offers a way to invert the effort curve by shifting the heavy lifting downward (data collection, cleaning,...
