Multinational hair care brand launches best seller using CX Bench

A leading multinational hair care brand unlocked breakthrough growth by transforming how it understands the market. 

With over 120,000 SKUs competing in the hair care category, the brand needed more than traditional insights, they needed a complete view of the market to uncover unmet consumer needs, fix performance blind spots, and guide high-impact innovation. 

Using CX Bench, the brand analyzed full-market customer reviews across retailers and uncovered powerful, previously hidden insights. One stood out immediately: “bottle” issues were the leading driver of negative sentiment. Deeper analysis revealed the real culprit – counterfeit products driving misleading complaints on Amazon. 

Armed with this intelligence, the brand moved fast. They partnered with Amazon to remove counterfeit listings and rapidly optimized SKU messaging to highlight core value drivers like “lifting roots” and “authenticity.” 

But the biggest impact came next. 

These insights directly inspired the launch of the brand’s first-ever heat protectant for dry hair, a product built entirely from unmet consumer needs identified in the data. The result? A breakout success that became an Amazon best-seller within 30 days, with zero 1★ or 2★ reviews. 

This is what happens when brands see the full market clearly. 

Download the full case study to discover how leading FMCG teams are turning customer intelligence into category-winning products.