Measure digital engagement
Share of voice and the effectiveness of
marketing investments
Measure the social impact of your marketing campaigns. Track
engagement, sentiment and buzz while benchmarking against competitors.
Evaluate brand, influencer and organic content performance across channels
Faster consumer insights without surveys for leading brands
ImpactIQ: holistic measurement of Digital Marketing Performance across digital channels
Most analytics solutions give you raw data but not the context you need. Impact IQ puts your campaign at the center, measuring performance through your specific business lenses (such as category, brand etc.). It segments analysis by:
From this, clear, actionable metrics like overall buzz, meaningful engagement and sentiment is generated, empowering you to optimize messaging, improve ROI and stay ahead of competitors. No more wasting hours wrangling data or paying six-figure fees
for custom reports.
The digital engagement metrics that matter for brands, campaigns and posts
A Smarter Standard for Enterprise Consumer Intelligence
Capabilities That Connect Campaigns, Content, and Market Impact
Campaign Management
ImpactIQ: holistic measurement of Digital Marketing Performance across digital channels
Frequently Asked Questions
Answers to some of the most common questions
How do we capture a campaign?
We provide a self-serve capability for clients to share their own campaign details, or key competitor campaign information
How often is your data updated?
Our data is updated monthly and captures latest campaigns and social posts
Can I view data in my master definitions?
Yes, all our analytics is delivered in your own definitions of master data such as Category, Brand, sub-Brand etc.
Is there a limit to the number of brands / campaign that can be tracked?
No, there is no limit to your own or competitor brands that we can track
Do I need to maintain the workflow / queries to regularly receive my analytics on my social metrics?
No, we deliver fully built analytics and no maintenance on client side is required
Can I analyze how different platforms contribute to social metrics of my portfolio and my campaigns?
We, we track a number of platforms (Reddit, X, TikTok etc.) and clients have full visibility into analytics by platform
Can I analyze how my social metrics compare over time?
Yes, we provide 24 months' worth of data for better time-based analysis
How do you know the sentiment in social posts?
We use a proprietary LLM based method to understand the sentiment (positive, negative or neutral) as well as the extent on how positive, negative or neutral it is
Can I see the user posts myself?
Yes, we provide full ability for clients to see all social posts or reviews behind our analytics
