Toy brand doubles down to lift brand equity 33%

A leading toy brand reversed declining sales and strengthened brand equity by using Brand Pulse insights to optimise a major TV and digital campaign.

Facing performance pressure in a highly competitive category, the brand launched a large-scale campaign to drive both sales and brand equity. Rather than waiting months for traditional measurement, they used Brand Pulse to assess impact in real time and adapt while the campaign was still live.

The results were immediate. Brand equity increased by 33%, rising from a BPS of 43 to 57.

The analysis also broke down performance across key drivers including Price, Superiority, Trust, Loyalty, Advocacy, and Affinity, with the strongest gains in Advocacy and Affinity.

These insights allowed the brand to refine messaging and reallocate spend mid-campaign to maximise impact.

Download the full case study to see how leading brands are using Brand Pulse to measure campaign impact instantly and optimise performance in market.