AI vs Surveys with Ricardo Belmar and Casey Golden, Retail Razor

In this episode of Retail Razor, Ricardo Belmar and Casey Golden sit down with our CEO, Trevor Sumner and founder, Stan Sthanunathan, for a timely conversation on whether AI can truly reveal what shoppers want. The discussion explores why traditional consumer surveys are breaking down, how AI and natural language processing can uncover real customer behavior, and the importance of empathy over sympathy in understanding consumers. They also examine how disruptor brands are reshaping competitive landscapes and why augmented intelligence (combining AI with human insight) is emerging as the future of retail strategy and consumer insights. Tune in for a thoughtful perspective on the transformational impact of AI.