i-Genie.ai in the press

Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India’s advertising share, market research through social listening, product reviews, blogs and vlogs is in. Amit Adakar, veteran market researcher, shared...

In 2026, predicting consumer trends isn’t optional, it’s essential to successful innovation. While some shifts are obvious, the real edge comes from uncovering consumers’ genuine, unfiltered feelings. As markets evolve faster than ever, brands need more than intuition...

Adarkar led Ipsos in India for 11 years. His career also includes senior leadership roles at MarketProbe, MarketGate Dimensions and Nielsen Bases. At i-Genie.ai, Adarkar will join the company’s leadership to help steer its AI‑based insights platform.

In this interview, Trevor Sumner—CEO of i-Genie.ai and a serial entrepreneur—discusses how AI is transforming consumer insights. He shares how i-Genie.ai analyzes billions of digital signals to help global brands make faster, more accurate decisions and stay ahead in...

Trevor Sumner, CEO of i-Genie.ai, shares insights from both his professional journey and personal experiences. He highlights how i-Genie.ai leverages AI to transform consumer insights for global brands, enhancing data-driven decision-making and strategic optimization....

This week, i-Genie.ai joins the Microsoft for Startups team at Mobile World Congress 2026, alongside seven enterprise-ready startups shaping the future of AI. MWC has always been synonymous with connectivity. Today, it’s increasingly about the intelligence layered on...

i-Genie.ai's acceptance into Microsoft's Pegasus Program provides essential resources for scaling, including Azure credits, mentorship and global enterprise connections, enhancing their ability to deliver effective insights.

The Jobs to Be Done framework reshapes customer understanding by focusing on progress rather than preferences. From the classic milkshake example to AI-powered consumer insights platforms like i-Genie.ai, the article shows how behavioural data, real-time insights and...

The retail landscape is undergoing seismic shifts. Global uncertainty, economic pressures and evolving consumer expectations have created a marketplace where agility and insight are everything. At the same time, technology is transforming retail – from AI-driven...