One of the most common pitfalls we see in the consumer insights AI space is what we call the technology-service gap, the belief that you can simply drop a powerful new technology into a large organization and expect immediate transformation.
It just doesn’t work that way.
You can’t just “throw innovation over the wall.” Without a robust service layer, one that helps global teams adopt, operationalize and scale new approaches, even the best AI solutions fall flat.
At i-Genie.ai, we’ve seen this gap firsthand. That’s why we were built differently.
Born from experience, designed for global scale
Founded by industry veterans Stan Sthanunathan and Paul Van-Gendt, who previously led global insights teams at Unilever and Coca-Cola, i-Genie.ai was created to reinvent how brands uncover and act on consumer insights and do it on a global scale.
Today, i-Genie.ai powers decision-making for some of the world’s most iconic brands, including Bayer, Coca-Cola, AG1, Danone, L’Oreal, Unilever, Kenvue and Elida, operating in 30+ countries with native NLP in more than 20 languages.
Our greatest innovation? Our people
We’re proud of the cutting-edge consumer insights AI we’ve built but we’re even prouder of the people behind it.
Our global team blends technologists, data scientists and insight specialists with many coming directly from the client side. Today, 40% of our team are women, including Linda, our Head of Data Science who brings deep expertise and leadership to our work.
While some companies hand off client work to junior staff, our Client Success Partners each brings 5-10 years of industry experience from large scale multinational brands. They understand the nuance of large organizations, how insights flow through them, how behavior changes and how ideas gain traction.
That’s why our tagline emphasizes AI as “Augmenting Intelligence”, empowering people, not replacing them with automation. It’s this blend of technical depth and human understanding that allows us to approach every client challenge with both creativity and precision.
Global scale, local nuance
Operating in over a dozen countries, monitoring insights in over 30 markets, our teams span from New York, Atlanta, Toronto, London, Amsterdam, Lisbon to Istanbul, India, Toyko and Melbourne. Our follow-the-sun model ensures that client needs are met faster and smarter, leveraging expertise wherever it lives. Global insights require a global and localized understanding of markets.
Data the way you need to see it
What truly sets i-Genie.ai apart is our obsession with client impact.
We design insights applications that inspire action, not dashboards that gather dust. From brand equity tracking and competitive monitoring to product experience management and brand activation feedback, every product we build is crafted with a single principle in mind:
Insights are only valuable if they drive action.
Having been on the client side ourselves, we understand that raw data is meaningless without context and insights are meaningless without action.
Or as Harvard Business Review puts it:
“Data without insights is meaningless and insights without action are pointless”
That’s the philosophy guiding everything we do.
Reinventing consumer understanding with AI and NLP
Traditional market research is slow, expensive and often out of sync with how consumers behave today. Our AI-powered tools like Trend Spotter and CX Bench change that. Using AI and NLP, i-Genie.ai delivers rich, near real-time insights into what consumers think, feel and do.
Technology and service at the speed of modern insight
The era of quarterly reports and static surveys is over. Today’s brands need insights that move at the speed of their consumers.
Unlike traditional service models built around quarterly cycles, i-Genie.ai’s approach is engineered for real-time insight development. By combining AI-driven analytics with always-on support, we help brands move from discovery to action in days, not months.
The future of consumer insights is here, faster, better and cheaper than ever.
