Dashboards are everywhere in the consumer insights industry. From sleek visualisations to highly detailed drill-downs, the market is saturated with tools that promise data-driven decision making at your fingertips.
However, how helpful are these dashboards in delivering meaningful insights?
That’s the question we explored in a recent conversation with Stan Sthanunathan.
📊 Dashboards: a means to an end
As Stan puts it, “dashboards are a means to an end.” If you stop there, you’re missing potential insights.
The problem isn’t with dashboards themselves. In fact, they’re an essential starting point for data exploration but on their own, dashboards often fall short of telling us what we really need to know, “what does this mean?” and “what should we do next?”
That’s where advanced technologies, such as agentic layers come in.
💪 The power of the agentic layer
Agentic intelligence sits on top of the dashboard, working in the background to do the heavy lifting. It brings context to the numbers. It highlights what matters and perhaps most importantly, it guides you toward where deeper analysis or action is needed.
In a world where data is abundant this layer is essential. It transforms dashboards from static repositories of information into dynamic insight engines.
⚡ Getting to the “so what” quickly
At i-Genie, we believe dashboards should help users move beyond data for data’s sake. Our approach is designed to get you to the “so what” quickly, so you can focus on the “now what.”
🧠 Let human intelligence do what it does best
Humans are incredibly capable but not when bogged down in endless dashboard clicks and spreadsheet analysis. We believe human intelligence should be reserved for judgment, creativity, and strategic thinking — not grunt work.
With an agentic layer doing the groundwork, marketers are freed up to do what they do best: make smart, informed, forward-thinking decisions that will change the business.
Want to learn more?
🎥 Watch the video.