Consumer product markets are moving more quickly than ever. DTCs are launching at record paces. In the skincare industry, there were 29,560 new product launches in the last year! Talk about fierce competition. With products going from innovation to mass market and tens of millions in revenues in record times, being on top of Trends earlier and with better predictive accuracy is essential.

For many large CPGs, 12-18 month innovation cycles and late reactions to trends mean that they increasingly rely on venture arms and M&A to let upstart DTCs to drive innovation and then acquire them when they reach scale. That’s a much more costly approach than innovating internally.

One of our large skincare CPGs was evaluating their flagship brand and whether it was future proofed by being aligned to future trends. Through their subscription to i-Genie’s Trends, they were able to see the upcoming Collagen trend 6-months earlier than competitors who’s trend forecasting relied on social listening tools and surveys. By contrast, i-Genie’s Trends uses search, social and NPD launch data to find trends earlier, predictively score them more accurately to determine whether they are lasting, and even create a Future Factor Ranking to prioritize the trends that will have the biggest market impacts.

As a result, this client launched a new product to market, becoming one of the first major skincare brands to incorporate collagen prominently and quickly captured $70m in market share. That’s the value of better Trends data. Information is power. Faster information that’s actionable is more critical than ever.

If you want to see better trend forecasting in action, request a demo and let us show you the future now.