Impact IQ
Measure digital engagement, share of voice and the true impact of your
marketing investments
Smarter than traditional social listening. Powered by AI, Impact IQ tracks engagement, sentiment and buzz across social and search for every brand.
Faster consumer insights without surveys for leading brands
Turn holistic search and social signals into strategic intelligence
Most digital engagement platforms deliver fragmented data. Impact IQ turns scattered search and social listening signals into clear, actionable insights, organized across three essential perspectives:
Surface the digital engagement metrics that matter for your brands, campaigns and social posts
* Reviews are included if you subscribe to BEP, CX Bench or Trends
A smarter, faster and more cost-effective standard for
digital and social intelligence
See the whole market, not just a slice
Monitor your complete competitive landscape in a single, AI-powered view.
Benchmark yourself against key competitors or disruptors
Simplify your workflow
No more managing complex Boolean queries.
Optimize product, campaign and keywords effortlessly, so you never miss critical data
Focused insights, not noise
Surface the metrics that matter, like buzz and engagement, standardized across platforms and markets
Break through bottlenecks
View insights with no license restrictions, so your entire team is finally on the same page
Predictable pricing, zero surprises
Enjoy transparent, fixed costs. No pricing per-query, regional variations or six-figure surprises for custom reports
Holistic measurement of digital engagement across channels
* Reviews are included if you subscribe to BEP, CX Bench or Trends
Connect campaigns, content and market impact with ease
Frequently Asked Questions
Answers to some of the most common questions
How does Impact IQ compare to other social listening tools?
Impact IQ goes beyond traditional social listening tools by combining raw data access with advanced analytics. You get multi-source and multi-channel coverage, including social and search, all in one platform. Unlike many tools that only provide data, Impact IQ offers out-of-the-box insights while still giving you the flexibility to explore raw data for custom analyses. This means you can track sentiment, benchmark against competitors and uncover actionable insights with unmatched depth and precision.
Is there a limit to the number of brands or campaigns I can track?
No. Track unlimited brands and campaigns, including competitors. Organize them into groups like your brands, key competitors, disruptors, or the overall market to compare share of voice, sentiment, and buzz across channels.
Can I analyze how different platforms contribute to my social media metrics?
Yes. Impact IQ covers TikTok, Instagram, Facebook, Reddit, and X, with detailed platform-level analytics. Brand Equity Pulse, CX Bench or Trends subscription adds eCommerce review tracking for a complete view of engagement.
Can I analyze how my social media metrics compare over time?
Yes. Access up to 24 months of historical data at launch for time-based and trending analyses. Compare your brands’ trends against your entire competitive set, selected competitor groups or any specific brand.
Can I drill down into individual social media posts?
Yes. You can view and analyze individual posts in full detail, with the ability to separate earned, owned and paid media. You can also export all data from Impact IQ into third party systems for deeper analysis or use Presto to summarize verbatims and perform further quantitative and qualitative analysis.
Can I view data using my own master data definitions?
Yes. All analytics are delivered using your own master definitions such as Category, Brand and more. As part of your onboarding, we work with you to define the market the way you and your team need to see it, and our 24/7 support and dedicated Client Success team ensure you get the most from Impact IQ.
