Consumer Insights Leadership Debate
Why digital signals
are the future of
consumer insights
are the future of
consumer insights
Consumers tell brands what they think every day through search, social and reviews, without being asked. Trevor Sumner (i-Genie.ai) talks with Dr Elaine Rodrigo (Reckitt) and Vijay Raj (ex-Unilever) about what these digital signals reveal, where they fall short, and how to use them alongside your brand tracker.
NOVEMBER 4, 2026 · 10:00AM EDT – 2:00PM GMT
WEBINAR STARTS IN
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The Debate
External Guest
Dr Elaine Rodrigo
Chief Insights and Analytics Officer
& AI Marketing Lead
& AI Marketing Lead
Reckitt
External Guest
Vijay Raj
Former Global Head of Consumer
and Market Insights
and Market Insights
Unilever · Partner, Incite Growth
Moderator & Host
Trevor Sumner
CEO, i-Genie.ai, Former Founder, Investor, Advisor
What you’ll walk away with
- A 5-question framework to evaluate buy vs. build for any AI insights use case at your company
- Real cost models: what it actually takes to build and maintain proprietary AI vs. SaaS — with examples from Kenvue and Unilever
- When hybrid models win — and the specific conditions that make them work in CPG
- How to make the case to your CFO and CTO, whichever path you choose
- Live Q&A with both executives — ask the questions your internal team is already debating
🔴 Online Event
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Agenda
Introduction (5 mins)
Trevor introduces the topic and guests
1
Discussion (30 mins)
Guided Q&A between Trevor, Elaine and Vijay
2
Audience Q&A (5 mins)
3
Close (5 mins)
Trevor wraps up the session
4
