Social-First Marketing Webinar
What’s really driving results
in social-first marketing?
in social-first marketing?
Social-first marketing is now a foundational business investment, but most brands still can’t say with confidence what their influencer, creator, and social campaigns actually deliver.
Join i-Genie.ai and senior marketing leaders for a candid discussion on the measurement gap: fake engagement, fragmented tools, vanity metrics, attribution blind spots, and what it takes to build real accountability into social-first marketing.
Host
Trevor Sumner
CEO, i-Genie.ai, Former Founder, Investor, Advisor
Trevor will lead a practical, data-grounded discussion on why social-first marketing
measurement is breaking down and what brands need to do next.
measurement is breaking down and what brands need to do next.
Guest speeaker
Paul van Gendt
COO and Co-Founder
i-Genie.ai
Paul will share how brands can move beyond disconnected dashboards and build the
infrastructure needed to measure real social impact across markets, platforms,
creators, and consumer conversations.
Neha Sharma
CMI Global Head of Integrated Brand Experience
Unilever
Neha will bring the global brand perspective: how social signals shape decisions across
markets, why comparability matters, and what insights teams need in order to turn
digital consumer behaviour into strategic intelligence.
Julie Chadwick
Senior Leader, Influencer Strategy
Dentsu Influence
Julie will share the agency perspective on influencer measurement, campaign
accountability, and why the future belongs to brands and partners who can prove
business impact and not just report activity.
What you’ll walk away with
- A clear view of how social-first marketing has become a major business investment and why measurement needs to catch up
- An honest look at where reported campaign results break down, from inflated reach to fake engagement and fragmented reporting
- A practical framework for what rigorous social-first measurement should include: independence, standardisation, integration, and actionability
- A better understanding of how to connect brand, creator, and consumer signals across platforms and markets
- An introduction to Impact IQ, i-Genie.ai’s answer to the accountability gap in social-first marketing
🔴 Online Event
Register
— now
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Agenda
The Scale of the Opportunity
Social-first marketing has moved from side channel to core growth driver. We’ll explore what that means in 2026 and why accountability now matters more than ever.
1
The Measurement Problem
The panel will unpack why reported results often fail to reflect real impact, from fake engagement and inflated reach to fragmented tools and attribution gaps.
2
What Rigorous Measurement Requires
We’ll define the new standard: independent validation, consistent benchmarks, cross-market comparability, signal quality, and real-time actionability.
3
Introducing Impact IQ
i-Genie.ai will introduce Impact IQ, a unified approach to measuring brand, influencer, and consumer signals across platforms and markets.
4
