Consumer Insights Executive Debate
Fake people, Real problems.
Opportunities and gaps in synthetic data
Opportunities and gaps in synthetic data
Two industry pioneers sit down to share their experiences navigating one of the most debated shifts in insights today, the rise of synthetic data, AI-generated personas, and the growing tension between what feels true and what actually is.
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The Debate
Finn Raben
President
MARKET RESEARCH INSTITUTE INTERNATIONAL(MRII)
Allison Howitt
Director of insights & Analytics
Reckitt
Moderator & Host
Trevor Sumner
CEO, i-Genie.ai, Former Founder, Investor, Advisor
What you’ll walk away with
- What synthetic data is and how it is being used in insights today
- Why AI-generated personas can feel so convincing
- Where synthetic insights break down in real business contexts
- The “insight gap” between plausibility and truth
- How organisations can use synthetic data responsibly without losing touch with real human understanding
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