A competitor was winning category share. The brand needed to quickly understand why their own activations weren’t driving growth and determine if the rising competitor posed a long-term threat.
With over 120,000 SKUs in hair care, this brand needed full market data to understand the unmet needs to...
A toy brand launched a large TV and digital campaign to reinvigorate sales and brand equity. They needed...
See how this multi-national haircare brand detected declining brand equity, rooted out the drivers and...
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